Picture a buyer asking AI which Singapore corporate services firm to use. An answer comes back with a shortlist. A firm not on that shortlist does not learn that the question was asked.
No alert tells a firm when AI answers do not recommend it. The only way to know is to ask the questions and keep the answers.
What we measured
We asked 27 buyer questions, three times each, on four engines, and kept every answer with the passage each recommendation rests on.
The collection covered foreign founders and small companies setting up in Singapore, and overseas companies setting up a Singapore subsidiary, branch or regional company. There were 132 founder answers and 72 expansion answers, making 204 provider answers. Information questions made up the rest of the collection.
The firms were registered before collection. Every answer was classified against a written rule. A firm counted as recommended only when the answer presented it as suitable for the buyer asking.
Every figure below is counted across the four engines. Recommendation figures count how often a firm was recommended, not where it appeared in an answer. These are API measurements under stated settings, with web search switched on, rather than observations of the consumer apps.
The pattern
We registered 61 Singapore corporate services firms before collecting a single answer. 19 of them were not recommended in any of the 204 provider answers. 17 were not named in any of them.
42 of the 61 registered firms were recommended at least once across the 204 provider answers.
In founder answers, 25 of the 61 registered firms were recommended at least once. Sleek was recommended in 120 of 132 founder answers and Osome in 109 of 132.
In expansion answers, 32 of the 61 registered firms were recommended at least once. BoardRoom was recommended in 66 of 72 expansion answers and InCorp, now trading as Ascentium Singapore, in 62 of 72.
The 19 firms are not named here. Each registered firm receives its result privately.
The buyer matters
Being recommended depends on the buyer’s question. Sleek was recommended in 120 of 132 founder answers and in 22 of 72 expansion answers. BoardRoom was recommended in 66 of 72 expansion answers, and to the founder in 5 of 132 founder answers.
8 of the 204 provider answers recommended no firm at all.
No search use was evidenced in the response metadata for 44 of Gemini’s 51 provider-question responses.
The result gives a firm a record of what these answers recommended for each buyer. It does not explain why those recommendations occurred.
What the answers drew on
106 of the 132 founder answers cited at least one source. So did 54 of the 72 expansion answers.
In founder answers, the two websites cited most often were osome.com, in 87 of 132 answers, and sleek.com, in 84. The government registry, acra.gov.sg, was cited in 38.
In expansion answers, boardroomlimited.com was cited in 41 of 72 answers and incorp.asia in 23. The government registry, acra.gov.sg, was cited in 15.
Each website is counted once per answer. Gemini’s sources are counted by the site name Google returns.
No search use was evidenced in the response metadata for 44 of Gemini’s 51 provider-question responses.
The firms’ own websites were among the sources the answers cited most often. This collection does not show that being cited causes a firm to be recommended.
What this does not tell us
This collection does not say why any firm was or was not recommended. The cited websites are part of the answer record. Their presence does not establish a reason for a recommendation.
What this solves for one firm
The AI Brand Intelligence Report runs this measurement for one firm: where the four engines recommend it, for which buyer, who they recommend instead, which websites the answers cite, and what should happen next.
The value is a documented answer to a question a firm otherwise cannot see: what did the answers recommend when asked about this buyer’s needs?
Not being recommended is a finding. Not knowing about it is the problem.
Next week
Edition 4 closes the first AI Visibility Index.
Full Index (free, 10 pages): https://forms.seowebi.com/ai-visibility-index?edition=sg-corporate-services
AI Brand Intelligence Report: https://www.seowebi.com/run-report
AI Visibility Index 1, Singapore corporate services. 324 answers from ChatGPT, Perplexity, Gemini and Claude, collected through their APIs on 15 October 2026. 27 buyer questions, each asked three times.