Picture a founder abroad on a weekday evening, opening ChatGPT with a question about setting up in Singapore. There is a business to get started and a provider to choose.
We asked: ‘Which company would you recommend to help a foreign founder set up a small business in Singapore?’ Twelve answers came back, three from each engine. Sleek was recommended in all 12, and Osome in 11.
That is where our first AI Visibility Index begins: with a question a founder might ask and the names that came back. Sleek and Osome were repeatedly recommended for founders. For an overseas company asking about a Singapore subsidiary or regional company, BoardRoom and InCorp were the recurring names.
What we measured
We used 27 buyer questions: 11 founder provider questions, 6 expansion provider questions and 10 information questions. Each was asked three times on ChatGPT, Perplexity, Gemini and Claude. We collected the answers through their APIs on 15 October 2026, with web search switched on in the settings. A founder here means a foreign founder or small company setting up in Singapore. An expansion buyer is an overseas company setting up a Singapore subsidiary, branch or regional company.
We registered 61 providers before collection. Every answer was classified against a written rule, and every recommendation is stored with its supporting passage. A firm counts as recommended when the answer presents it as suitable for the buyer asking. The founder and expansion questions are kept separate throughout the findings, so a reader can follow the question from the company asking it to the providers recommended in response.
AI Visibility Index 1, Singapore corporate services. 324 answers from ChatGPT, Perplexity, Gemini and Claude, collected through their APIs on 15 October 2026. 27 buyer questions, each asked three times.
The founder answers
Sleek was recommended in 120 of 132 founder answers in this sample.
Osome was recommended in 109 of 132 founder answers in this sample.
The founder questions cover a foreign founder or small company getting established in Singapore. Across those questions, Sleek and Osome came back repeatedly. You can see that in the combined figures above and in the founder table below.
Sleek was recommended in at least 28 of 33 founder answers on every engine we measured.
After Sleek and Osome there is a large gap. Rikvin was next, recommended in 59 of 132 founder answers.
Founder answers recommending each provider, out of 33 per engine and 132 combined.
Each engine counts equally. The combined sample is not weighted by usage and is not a ranking.
No search use was evidenced in the response metadata for 44 of Gemini’s 51 provider-question responses.
In the next part of the series, we will examine the engines in more detail. This week, the focus is the recommendations for founders and companies entering Singapore.
Expanding companies
Now picture the other question: an overseas company is establishing a Singapore subsidiary, branch or regional company. That is the expansion buyer in this Index. Keeping that group separate lets us ask whom the answers recommended for the company entering Singapore.
BoardRoom was recommended in 66 of 72 answers about setting up a Singapore subsidiary or regional company.
InCorp, now trading as Ascentium Singapore, was recommended in 62 of 72 of those answers.
Vistra, Hawksford and TMF Group followed, each recommended in 40 to 46 of 72 answers.
BoardRoom and InCorp recur in those expansion answers, just as Sleek and Osome recur in the founder answers. A provider reading the Index can begin with the customers it serves, then look at the recommendations attached to those questions. The full question is there to read alongside each result.
The question that makes the contrast clear
Return to the founder opening ChatGPT. Their question asks for someone to help a foreign founder set up a small business in Singapore. In that part of the measurement, Sleek and Osome came back repeatedly.
Then consider the expansion question:
We asked: ‘Recommend a corporate services provider for a regional holding company in Singapore.’ BoardRoom was recommended in all 12 answers.
One asks about a foreign founder’s small business. The other asks about a regional holding company. Both belong to Singapore corporate services, and each gives the answer a particular task: recommend a suitable provider for the company described.
If you provide these services
You may work with founders getting started, or with overseas companies establishing a Singapore operation. When the buyer you want to reach asks for help, which firms are recommended, and what does the answer say about yours?
What comes next
This first week starts with the founder and expansion findings. We will then look at how the engines differ, which firms are absent from the measured recommendations, and which sources the answers cite. The full Index gives you the questions, figures and method to follow as the series unfolds.
Next month, the Index will cover international schools.
Get the full Index (10 pages, free): https://forms.seowebi.com/ai-visibility-index?edition=sg-corporate-services
For a separate look at your company, see the AI Brand Intelligence Report™: https://www.seowebi.com/run-report
Method note
AI Visibility Index 1, Singapore corporate services. 324 answers from ChatGPT, Perplexity, Gemini and Claude, collected through their APIs on 15 October 2026. 27 buyer questions, each asked three times.
No search use was evidenced in the response metadata for 44 of Gemini’s 51 provider-question responses.